In the fast-paced world of e-commerce, logistics efficiency is a cornerstone of business success. Ensuring your operations run smoothly while optimising costs can be the difference between a thriving brand and one that struggles to keep up. As e-commerce continues to evolve, understanding how to measure and improve your logistics processes is essential for scaling your business.

1. Know Your Costs

A key step in optimising logistics efficiency is understanding how much you're spending in each area of your business, and more importantly, how these costs affect your overall revenue. Knowing the percentage of revenue that logistics and shipping consume allows you to pinpoint areas where improvements can be made.

At Auvie Consultants, we always start with a comprehensive audit when engaging with a new client. This allows us to analyze where costs are disproportionately high and where there’s room for efficiency gains. Whether you're dealing with domestic couriers or international freight, understanding the breakdown of your logistics expenses is crucial.

2. Domestic vs. International Shipping Costs

There isn’t a standard ratio of logistics costs to revenue across the e-commerce industry. This varies depending on factors like product price points. Brands with lower-priced products may find that domestic courier costs take up a larger percentage of revenue compared to higher-priced products, where logistics can be a smaller share.

Tracking your domestic courier costs and international freight expenses separately can provide a clearer picture of where your business may be overspending and where savings are possible.

3. Switch from Air Freight to Sea Freight

One of the simplest ways to reduce international freight costs is to switch from air freight to sea freight. Air freight is significantly faster, but it’s also more expensive. On the other hand, sea freight offers a cost-effective alternative, but it requires longer transit times, which means you'll need to plan inventory levels accordingly. By allowing for extended lead times and careful inventory management, you can avoid stockouts while still benefiting from lower shipping costs.

4. Consolidate Shipments and Maximise Container Space

Another way to improve logistics efficiency is through shipment consolidation. By consolidating your shipments and maximizing container space, you can reduce the overall cost per shipment. Whether you fill half or the entirety of a container, you'll be charged the same rate. Therefore, ensuring you're using every available inch of space can lead to significant savings.

Additionally, consolidating shipments reduces your costs for ex-works and destination charges. However, these savings will depend on the freight terms you’ve negotiated with your suppliers.

5. Optimise Product Packaging

Efficient packaging plays a vital role in logistics optimisation. Bulky or over-padded packaging not only takes up valuable space but also leads to higher shipping costs. Streamlined packaging can make a big difference by opening up more space in containers, allowing you to fit more products per shipment. In turn, this lowers your international freight cost per product.

Conclusion

Improving logistics efficiency isn’t just about cutting costs — it's about making smarter decisions that lead to better overall performance for your e-commerce business. By knowing your logistics costs, planning your shipments wisely, and optimising packaging, you can save money while ensuring smooth and timely delivery of your products.

At Auvie Consultants, we specialise in helping e-commerce brands find these efficiencies, empowering them to grow and thrive in an increasingly competitive market. If you're looking to enhance your logistics strategy, reach out for an audit and start optimizing your operations today